Sooty, Sweep & Soo partner with Childline to launch their first ever Christmas single

11th Nov 2022

Izzy Wizzy Let's Get Christmassy!

To mark the start of Sooty's 75th anniversary year, Sooty, Sweep & Soo partner with Childline to launch their first every Christmas single - The Most Magical Time Of The Year!

The single is available to download (£4) at magicaltime.co.uk and available to stream on popular music platforms such as Spotify and Apple Music, with all proceeds donated to Childline.

DOWNLOAD HERE

No Christmas single would be complete without a festive music video and Sooty has pulled out the stops to create a simply magical video this Christmas, full of heart-warming cheer for the whole family. You can watch the video below.

Richard Cadell, presenter and owner of The Sooty Show, said: "Sooty has been bringing magic in to children's lives for over seven decades. As Sooty's owner and presenter of over 20 years, I have never been more proud of this little bear and this Christmas campaign. Not only does it bring everyone Christmas cheer, but it will also make a huge difference to so many. Childline is an incredible organisation. The money raised will enable them to give life-changing help to even more children. I am thrilled Sooty can help them do this."

Dave John, executive producer said: "It's been an exciting journey to help create Sooty's first-ever Christmas song and we hope to raise a great amount for the brilliant work of Childline. We set out with the task of creating something special and hope that kids and adults alike love the song and video. It's been an exhausting but fun experience and it's an honour to be a part of Sooty's history."

Sweep said: "Squeak, squeak squeak, squeak squeak squeakk!"

Sooty was, as ever, unable to comment.

Sooty goes virtual!

In conjunction with the single release, this Christmas also welcomes the first time the public has even seen a 'virtual' Sooty with the launch of a brand new digital winter village for children to enjoy online as part of the new 'Sooty's World' online environment.

For children and families who download the Christmas single, they will be given exclusive access to a very special, brand-new online environment - Sooty's World!

Walk around as a virtual Sooty avatar, where your children can have fun building a snowman, decorate gingerbread cookies, play a game of Ice Bowls and take part in the daily advent calendar hunt. Prizes to be won include goodie bags, free tickets and even a family holiday to Sooty Land here at Crealy!

VIEW SOOTY WORLD

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